23 Martini – Not Boring Video

Recent Work

Stories we've told.

Scripted and polished — but still authentic. This modular promo genuinely connects with multiple audiences to drive interest in a non-profit mission.

A mini-documentary about the rise and fall and rise again of the iconic Redfish Lodge on Copano Bay in Rockport, Texas.

Not your typical brand video. This capSpire feature is simple and quick to produce—but still engaging with visuals and a score that really support the message.

100-foot flames, 25 mph winds, and an amazing new foam. Vitelli Industrial brought us out to capture the whole thing.

See the full portfolio →

The Starting Point

Where do we start?

We like to start with the story. Because great videos don't start with great cameras. They start with great material.

What story do you want to tell? Who do you want to tell it to? Why will they care? These are good places to begin.

Sure, we'll make it look cool. But the cool factor alone rarely wins hearts and minds. Even if your video is only 30 seconds long, it can still tell a story.

The Process

How do we work?

We follow a standard (but simplified) filmmaking process, tailored to the scope of your project. This keeps us focused on the right things at the right time—and gives you a clear way to provide input and approval at each phase. No surprise reveals.

01 Development

This is really the most important part. We identify audience and distribution goals, shape the story, set the creative direction, and begin writing the script.

02 Pre-Production

The goal here is to make sure that when we're ready to start filming, we know exactly what we're doing. Location plans, storyboards, shot lists—whatever it takes to hit the mark.

03 Production

We show up with the right crew and equipment to capture high-quality original footage and top-notch audio. We follow the plan—and we know how to make adjustments on the fly.

04 Post-Production

This is where iterative collaboration matters most. We start with assembly edits and rough cuts, adding polish as we go and getting your input at each stage.

05 Delivery

In most cases you'll want your video in various formats across multiple platforms. We handle all the packaging and provide the variations you need for different purposes.

Investment

What will it cost?

While it's true that good video isn't cheap, we always think first about value—for both of us. Because we get more excited about telling great stories than about maximizing profit margin.

So there's almost always a way to work things out if we keep an open mind.

Projects are scoped and quoted individually. Most of our work falls in the range of $5,000 to $50,000+ depending on scope, duration, and deliverables. We're happy to talk through what makes sense for your project.

Get in Touch

Let's talk about your story.

Ready to start a project, or just want to explore what's possible? Drop us a line—we're easy to talk to.

23 Martini Inc.
12262 Queenston Blvd. Suite C
Houston, Texas 77095