

Video


Let’s do something different.
Please don’t call us a video company.
To paraphrase the Bard, we reimagine what is as what may be. Don’t be inside the box. Don’t be outside the box. Just forget the box.
You set the objective—we develop the concept and run the production. Audience and purpose—that’s you. Creative direction, style, writing—that’s us. Of course, we also do video.
Some people call it branded video content production. We just call it not boring video.
Here’s a nice little sample collection. We know you’re in a hurry so we tried to pack a bunch of variety into two minutes. You’ll get the gist.
But that’s enough about us. Let’s talk about your idea.


Professional video content doesn't have to be dull video content
Lighten up. Do something funny. Have a personality. The same stuff that makes you a more likable person will do wonders for your content.
So scrap the clichéd visuals, overused stock footage and generic scripts. Do something that stands out. Take a risk.
If you're not telling a story then you're part of the scenery
You might be selling a product. You might be teaching. You might be a publisher or a think tank trying to reach a new audience. Whatever you are, good storytelling makes you better.
Alas, many people prioritize information over human experience. They’re focused on the peer reviewed study and forget about connecting with their audience.
This is not the way.

Video content for a new kind of audience
Cool intros, slick motion graphics and sparkly music just don’t impress anymore. Worse yet, they come across as contrived and artificial—dare we say “corporate.”
Today’s audiences want something authentic. They want personal and relevant. They want a connection. That means real conversations and stories about things that matter.


Your clothes don't have to be tailored, but your video should be
We live in a world of shorts and reels and memes— but also podcasts and TED Talks. Sometimes your audience has a really short attention span. Sometimes they want to learn something. Almost always they like to laugh (at least a little).
A good creative development process will help you tailor your video content to your audience. But whatever the format—Keep it lively. Keep it moving. Keep it relevant.

A good video content program
Branded video content production
Whether you’re B2B, B2C, non-profit, education, or think tank—a quick web search yields experts urging you to have a video content program. And there’s no shortage of marketing services eager to be your video content producer.
Now the hard questions: Are your videos modern and relevant—or corporate and “informative”? Are you truly engaging an audience—or simply telling people what you want them to know?
The way we see it, great videos don’t start with a great videographer. They start with great material. They start with a purpose that becomes an idea. Then someone develops that idea into a concept.
Style and creativity. Sometimes good writing. Sometimes real people having a conversation. Then comes the camera and the post-production (add more creativity).
You set the objective. We do the rest. And we promise to deliver not boring video.
